Volkswagen Font Family. Volkswagen is a big and famous car company. Among them is the typeface of the Volkswagen brand, with the stylized VW. Now befonts introduces you to the fonts Volkswagen is using.
Trend revived: Sausage type link not found When the Volkswagen Corporation was in need of a new corporate identity in the 1970s, they commissioned Wolf Rogosky and Gerd Hiepler to design a custom typeface for them, which would supersede and be implemented in all VW applications including its subsidiaries (e.g. The type to be known as VAG Rundschrift – the one typeface that cannot be left out in any contribution about the rounded style – was finished in 1978 and provided the car manufacturer with a friendly and fresh look. Even though VAG Rundschrift is no round, several characters are reminiscent of the geometric sans from the 1920s; most notably the one-story ‘a’, the lowercases ‘j’ and ‘t’ without arcs, the ‘u’ with no down stroke and the famous numeral ‘1’.
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Overall the capital letters have different proportions, however. VAG Rounded in its weights light, bold and black available from Linotype-Hell AG, displayed in their handbook for laser and CRT fonts (LinoTypeCollection. Typeface handbook, Eschborn 1992, p. Technology: Signs and screens Typographers deal with readability and legibility problems; several parameters such as line spacing, character spacing or tracking can be adjusted to improve text in captions, headlines on posters, or instructions to be read from far away. But there are exceptional challenges where typography hits a glass ceiling and changes to the typeface itself need to be made. When a signage system is backlit, type will be outshone; even the sharpest edges will blur and appear out of focus. So if type is sharp in one application, but the same type appears round in another environment, we are losing control and thus have a problem, as both cases may not be recognized as one brand.
The solution to this problem is a typeface that is equipped with round shapes and corners in the first place. In the end the result is honest: what you see is what you get. A decisive feature is the introduction of different weights; when type is applied on a dark backlit background, it should not be too bold, because the shine makes it appear even bolder. Shapes will be more legible, when a thinner weight is installed instead. Therefore regular weight is the solution for a “negative” (i.e. White on black) use of type, while medium works for “positive” (black on white). Had already developed an entire series of such weights for his signage-improved version of that goes by the name for the Berlin Transport Authorities (BVG) in 1990.
With he developed a system that considered differences in front- or backlit and whether the type is white on a dark background or vice versa (but without round corners): Transit Front Negative, Transit Front Positive, Transit Back Negative, Transit Back Positive. As part of MetaDesign’s design of a new orientation system for the Berlin Transport Authorities (BVG) Erik Spiekermann and Lucas de Grot developed a signage-improved version of Frutiger that goes by the name FF Transit, taking front- and back-lit situations into account. Screens are tricky media for type, too. There are many manufacturers and several different resolutions.
In the 1970s screen resolutions were particularly low, which resulted in type appearing fuzzy and round. Again, the solution was to design it round in the first place and avoid unpleasant surprises. Only one year before the Zweites Deutsches Fernsehen (abr. Second German Television) went on air with their newly renovated studio and TV program, the channel commissioned German designer to redefine their corporate identity in fall 1972, “to present them in the right style” and to design “a binding typeface with tube-like instead of square letters.” 5.
Similarly, East German designer developed a custom typeface for the two television channels of the German Democratic Republic between 1983 and 1986. He had already made a first proposal to rework the channels’ corporate identity along with a typeface to be used on screen in 1979, but it took quite some time until he was officially commissioned. From his research on conflicts and conditions of a 625 line screen resolution, Bertram deduced: 1.
Letterforms of a serif face are recognized more easily than those of a monolinear sans; 2. Compactly shaped serifs stabilize letterforms and improve readability; 3. An alternating stroke contrast enhances legibility. 6 A first sketch of Videtur’s ‘a’ constructed on grids and rulers. Operated the type generator Chyron to create image lines as well as colorful knot-like clouds for serifs. This apparatus was in use by the channel during the day, so he could only work on it at night. 7 While revised an existing sans serif type for different circumstances, it was Bertram who developed a new roman face from scratch and therefore explored best possible solution for serifs on screen.
Ultimately, the concentration of stacked pixels in one spot seemed to be a convincing solution to make serifs visible in spite of low resolution. In 1986 Bertram finished three weights of Videtur, Latin for “it will be seen”. While the type was never entirely used by the channels and did not get full recognition, it was digitized years later in collaboration with and released as on FontShop in 2012. Axel Bertram developed a new roman face from scratch and explored the best possible solution for serifs on screen; those stacked pixels made serifs visible despite low resolution.