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Panasonic USA has issued a statement in response to concerns on the DPReview.com forum about Lumix DMC-G7 serial numbers rubbing off. The statement aims to reassure customers, pointing out that the problem does not indicate that the cameras are not genuine and confirming that camera warranties are still valid, so long as you retain proof of purchase and the label from the camera box that states the serial number. A website has been established for users to register their cameras if this has occurred. Panasonic statement: Panasonic has just become aware that some customers who recently purchased DMC-G7s are experiencing rubbed-off printing of the camera’s serial number tag and we apologize for any concern this may have caused. Any reference that these are “knockoff” cameras is not factual. We have already informed our factory in Japan who is investigating these reports. Be assured that this will not have any negative impact on the camera’s warranty. Your warranty is validated by the proof of purchase from an official retailer and the serial number clearly appears on the carton’s UPC label. All customers should retain these two documents in addition to registering your camera on the Panasonic web site in the unlikely event that you require service.
(unknown member) I purchased three post 2008 Nikkors FX made in Japan few months ago. I'm surprise that the serial numbers are printed on the boxes but not on the lenses. However, the SN are engraved on my DX lenses, the boxes, and the registration cards.
Looking at my (film) cameras and lenses made before 1980, serial numbers are engraved on the front element bezel on Nikkor and Konica lens and on the aperture ring on Canon. I am not an advocate of government intervention, but perhaps government should mandate uniform labeling by engraving of SN on lenses similar to the VIN on motor vehicles. I have registered with the respective manufacturers all my lenses, camera bodies, electronic flash. Have taken pictures and created an inventory stored in my computer and copies on multiple portable drives stores in fireproof box and safety deposit box, incase of insurance claim from theft, fire, & losses. Recovery of items that has no SN is impossible but I'll not waste my time engraving the SN. This has happened on my LX5, and mt lx7 is showing signs of it. Serial numbers are bad enough, but the labels on the various buttons on several camera bodies (and lenses) also wear off.
I have taken to covering them with clear coat nail polish (very carefully). This is disappointing on otherwise expensive and well made equipment (like a D800 or GH4). In the not so distant past, labels were engraved and filled with colored paint - even on inexpensive products (look at old Nikon manual lenses).
At one time, plastic buttons were made by a (more expensive) two-shoot molding process, where the lettering integral to the part. Early computer keyboards were made this way. Seems like manufacturers are cutting costs in trivial ways. I am sure that with modern technology, making wear resistant labeling is not impossible. It has everything to do with it. I recently lost a product box while moving home.
So who is responsible for my product warranty now? The removal company? Can I sue them for the value of the camera because they lost the box? I think that would hardly fly in any court in the world.
So maybe Panasonic need to connect with real customers and not require retaining the box, which is frankly, stupid. There used to be a time when a box was just a box, not a legal document. And that would be a time I'd prefer to live in. When reporting a lost or stolen item the police and I believe your insurance company require a serial number to properly describe it in the NCIC National Crime Information Center data base. Without the serial number if an item is recovered there is no reasonable way to prove or show ownership.
Panasonic Warranty Lookup
In my opinion Panasonics response to the problem indicates a total lack of understanding all the issues involved, which go beyond the warranty. And I don't think Panasonic is alone in this 'cut costs to keep the shareholders happy' mentality where a robotic engraving a serial number will cost somewhat more. Actually the editorial has it wrong - Panasonic's statement doesn't in fact say that the serial number label from the box would be required for warranty validation, it says the number is there if you want to refer to it. (It is also in the EXIF data of course.) In any case, such a condition would be unenforceable in the EU, and probably elsewhere too. Actually my biggest concern wouldn't be warranty claims, it would be not having a serial number on the body in the event of loss or theft.
Panasonic Laptop Warranty Check
Having had a bag of gear stolen last year, all the serial numbered items were recovered and all the non-numbered items were not. And selling it myself when the time comes might be harder if the serial number has rubbed off. I have to laugh at the expressions of shock and condemnation below. Has your favourite brand never suffered any kind of manufacturing defect?
I don't currently own any Panasonic gear but this would not put me off in the slightest. I try to stay out of brand debates; I have and appreciate Olympus products also, but it is tiring to see Olympus users jump at every opportunity to make such a comment. There have been many reports of buttons and dials falling off Olympus cameras, weak and bent tripod bottom plate mounts, and the occasional PRO lens separating from its mount. Panasonic, for all the other-side sneering, has a demonstrably low repair incidence for their cameras.
This serial number issue is obviously a problem but I would say it's more of a manufacturing-flow issue (incorrect ink or incomplete cure) than a design flaw. On the other hand, I would not be optimistic about the likelihood of no-problem handling in warranty repair. Panasonic's contracted service facilities don't seem particularly sensitive to customer service when anything unusual crops up, so I'm disappointed that Panasonic is suggesting one needs the original UPC, box or retained proof-of-purchase. They need a better solution. Having only Panasonic P&S cameras I can't say whether the serial number is available in the firmware but it seems like it wouldn't, or the firmware upgrade code would have to transfer the serial number from the current firmware to the upgraded firmware. Or maybe you're talking about an embedded serial number in the camera's ROM or lower level microcode, not in the programmable memory that the firmware is written to. This is just guesswork but I know that Nikon's DSLRs store their serial numbers somewhere because they're written into their photo's EXIF data.
Panasonic Toughbook Serial Number Lookup
If Panasonic stores the G7's serial number in the EXIF data (and doesn't encrypt it) one of the online interactive websites that ferrets serial numbers out of uploaded photos should display it as well as programs like ExifTool/ExifGUI. Almost all of these Japanese electronics makers are making us run the gauntlet to have anything done. The presumption on their part is that we are out in numbers to defraud them. Like by asking for 'free' warranty repairs and whatnot. And please - will you guys and ledies over there finally realize that business and ethics are different from the Japanese norms in almost all other corners of the world. For starters - we are not bending and bowing down to the ground front of our boses. A product being Japanese or 'Made in Japan' - well, that fact does not mean a whole bucket of wheat any more.
Not like in previous decades.